View source for Reducing Greenhouse Gas Emissions

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= Reducing Greenhouse Gas Emissions by Improving Public Education, Awareness, and Behaviour Change =

The objective of this project was to identify ways in which households in New Brunswick could be influenced to reduce their emissions of greenhouse gases through mobile information and communication technologies.  

'''Research topics'''

''energy consumption, education, behaviour change, mobile ICT''


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The objective of this project was to identify ways in which households in New Brunswick could be influenced to reduce their emissions of greenhouse gases through mobile information and communication technologies.  The NBCC Mobile First Technology initiative performed surveys of related research literature and commercial technology. It also developed conceptual model and technical requirements for a mobile-first app that embodied promising heuristics identified during the survey process. Particular emphasis was given to the adaptation of design heuristics of ''captology (persuasive design)'' due to B.J. Fogg. Several Android mobile app prototypes were developed.

[[File:Nbcc_ca_mobi_diagram-Fogg-00.png | 350px]]

Figure 1. The Fogg Functional Triad.

[[File:Nbcc_ca_mobi_diagram-Fogg-01.png | 350px]]

Figure 2. The Fogg Behaviour Model.

[[File:Nbcc_ca_mobi_diagram-Fogg-02.png | 350px]]

Figure 3. Mapping functional roles of a tool onto the Fogg Behavioural Model..

[[File:Nbcc_ca_mobi_screenshot-protoype-00.png | 350px]]


[[File:Nbcc_ca_mobi_screenshot-protoype-01.png | 350px]]

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'''NBCC Team'''
* William McIver, Jr., Principal Investigator
* Dan Nkwetta - Faculty member, Co-principal investigator (July - September, 2014)
* Laura Melles, Nigel Martin & Ben Breen, NBCC Research Technicians & Alumni

'''Client–Collaborators'''
* Tracey Somers, Efficiency New Brunswick (now part of NB Power)
 
'''Funders'''
* Government of New Brunswick – Environmental Trust Fund
* Efficiency New Brunswick (in-kind)
* National Sciences and Engineering Research Council - Industrial Research Chair for Colleges
 
'''More information'''
* Presentation [http://nbcc.ca/docs/default-source/mobile-first-documents/pre-mfti-enb_etfnrcan-2015-02-18.pdf?sfvrsn=0 PDF]

'''Publications'''
* W. McIver Jr., ''Reducing Greenhouse Gas Emissions By Improving Public Education, Awareness, and Behaviour	Change in Personal	and Household Energy Usage Through	Novel Information and	
Communication Technologies'', New Brunswick Community College – Mobile First Technology initiative, Technical Report, 2015-02-16. [http://nbcc.ca/docs/default-source/mobile-first-documents/report-mfti-project-etf-2015-02-27.pdf?sfvrsn=0 PDF]

'''Project contact'''

William McIver Jr.

[[File:Nbcc_ca_mobi_icon-mailto.png | 20px ]] [mailto:bill.mciver@nbcc.ca bill.mciver@nbcc.ca]

[mailto:Heather.Allaby@nbcc.ca Media inquiries ]

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