Reducing Greenhouse Gas Emissions
// Place. Standard NBCC.ca Header here //
Reducing Greenhouse Gas Emissions by Improving Public Education, Awareness, and Behaviour Change
The objective of this project was to identify ways in which households in New Brunswick could be influenced to reduce their emissions of greenhouse gases through mobile information and communication technologies.
Research topics
energy consumption, education, behaviour change, mobile ICT
The objective of this project was to identify ways in which households in New Brunswick could be influenced to reduce their emissions of greenhouse gases through mobile information and communication technologies. The NBCC Mobile First Technology initiative performed surveys of related research literature and commercial technology. It also developed conceptual model and technical requirements for a mobile-first app that embodied promising heuristics identified during the survey process. Particular emphasis was given to the adaptation of design heuristics of captology (persuasive design) due to B.J. Fogg. Several Android mobile app prototypes were developed.
Figure 1. The Fogg Functional Triad.
Figure 2. The Fogg Behaviour Model.
Figure 3. Mapping functional roles of a tool onto the Fogg Behavioural Model..
NBCC Team
- William McIver, Jr., Principal Investigator
- Dan Nkwetta - Faculty member, Co-principal investigator (July - September, 2014)
- Laura Melles, Nigel Martin & Ben Breen, NBCC Research Technicians & Alumni
Client–Collaborators
- Tracey Somers, Efficiency New Brunswick (now part of NB Power)
Funders
- Government of New Brunswick – Environmental Trust Fund
- Efficiency New Brunswick (in-kind)
- National Sciences and Engineering Research Council - Industrial Research Chair for Colleges
More information
- Presentation PDF
Publications
- W. McIver Jr., Reducing Greenhouse Gas Emissions By Improving Public Education, Awareness, and Behaviour Change in Personal and Household Energy Usage Through Novel Information and
Communication Technologies, New Brunswick Community College – Mobile First Technology initiative, Technical Report, 2015-02-16. PDF
Project contact
William McIver Jr.
